Blue Color Psychology and Meaning

Blue is one of the most popular colors. Applying the psychology of color, it’s possible to learn more about the different associations blue has and how we perceive it.

Serenity

Blue is a color that suggests peace. It’s the color of the calm sea and the clear sky, both of which are linked to inner serenity, calm and clarity. Blue was also shown to slow heart rate and breathing, so it can be a good color to aid in meditation or relaxation.

Intelligence

Blue is associated with intelligence. It has been proven that different shades of blue can improve concentration, stimulate thinking and provide mental clarity. It also improves productivity. This is a good color for study and work, as it offers relaxation and stimulation at the same time.

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Confidence

Blue is a color that is linked with confidence. Unlike red, which shows aggressive dominance, blue is related to a calm authority. Blue inspires trust, it is non-threatening and shows persistence.

Aloofness

Another characteristic of blue is that it is not a very emotional color. It can be described as aloof or snobbish. Just as it is associated with intelligence, it can be associated with being cold and rational to a point of showing little emotion.

Unappetizing

There are few natural foods that have the color blue in it. This makes blue a color that can suppress appetite. Some diets suggests eating food of a blue plate as it will make the person eat less.

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Variations of Blue

Light blue is the color most linked to creativity. Sky blue is the most calming shade of blue that helps a person relax. Sky blue is also a color that inspires safety and serenity. Dark blue is the shade that is associated with intelligence and lack of emotion.

Positive and Negative Aspects of Blue

Blue is an almost universally liked color. It’s positive aspects are that it is a calming and safe color. It can lower the heart rate, improve mental clarity and inspire creativity. It also instills confidence and trust. The negative aspects are that it is unappetizing, occasionally snobbish and may suggests aloofness and lack of emotion.