Archives for Business

Color Psychology in Marketing

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Humans are very visual by nature, which means we respond intensely to color. While there are exceptions in persons with color blindness or other vision issues, at least 80 percent of the population would characterize themselves as visual. The remaining five to twenty percent experience the world with a more kinesthetic or auditory nature, but ...

Tips for Choosing the Best Color Backdrops in Product Photography

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More and more people are becoming online retailers in one way or another. From selling unused household items online to hand-made crafts to having a full-fledged online store, selling products to a global audience is easier than ever before via the Internet and worldwide web.Unfortunately, this trend has also led to more bad product photography ...

How to Select the Ideal Colors for Your Business Logo

We humans are very responsive to visual input, and color is one of the main components of visual stimuli for most people. Colors convey meaning on the conscious as well as subconscious levels, and this can have a range of effects upon opinion and behavior. Because of this, business owners and graphic designers should be ...