Some people may not know it, but color has been known to convey nonverbal information, provoke certain feelings, and even persuade people to make choices in a certain way. In a study conducted to find out what the role of color is in marketing, it was discovered that 90% of impulsive decisions are subjected to the mental effects of color only.
Knowing the meaning and impact of color is vital so that it can guide one on how to present themselves whether at school or work. Color can impact the feelings of a college student and can help one achieve the desired objective. Professional essay writers from Custom Writings have researched the issue of colors and how color affects college students and what the mindset behind it is.
Mindset Behind Color
Sir Isaac Newton, an English scientist, learned that when a spotless white light flows across an eyeglass, it splits into every single obvious color. He further discovered that every color is composed of a particular frequency, and getting any more colors is out of the question.
Additional research showed you can produce more colors by blending light. For instance, red mixed with yellow produces an orange color. Other colors, including green and purple, balance out when blended and give a white glow.
Once fundamental colors (red, yellow, and blue) are mixed two at a time, they produce secondary colors (orange, green, and violet). If you blend a fundamental color and a secondary color, you get tertiary colors.
Current Study on Color Mindset
A number of psychologists doubt the thinking behind color having an effect on the moods of college students. They feel that this thinking has been completely overstated. Since various colors mean different things in different customs, surveys conducted have indicated that in almost all cases, the impact of mood-changing caused by color does not last long. The feeling of calmness that is first felt when one enters a room painted blue, wears off after some time.
Nevertheless, scholars have surprisingly discovered that color affects people in different ways, such as:
A study was conducted, and a discovery was made, discovered that placebo pills that were considered mellow-colored were much stronger compared to the cooler-colored ones.
Incidentally, surveys hinted that putting up streetlights that are blue can bring down the crime rate of the said area.
General atmospheric conditions might influence people in favoring a particular color over the other. Warm people will prefer cooler colors, and cold people will likely choose mellow colors.
The latest research has indicated that the red color can cause a person to respond swiftly and with vigor. This can come in handy when competition in things like athletic competition.
One research focused on past data revealed the sporting teams that wore attires that are black, stand a high chance of being awarded penalty kicks. People will probably connect negative attributes with any player who wears black attire.
Impact of Color On Efficiency
Although the red color is regularly labeled as intimidating, thrilling, or electrifying, no college student is optimistic when their test papers are given back to them and have red ink all over them. Research has revealed that certain colors can have an effect on efficiency and can affect performance negatively if students are exposed to it before sitting for an exam. Previous research has been mostly indecisive when it comes to the effect of red color.
Six trials were carried out. 71 college students in the US were given member numbers colored red, green, or black just before taking a 5-minute exam. The students who were given the red number before the exam recorded more than 20% down compared to the members given the green and black numbers.
Directing Attention Using Color
Some college students have a short attention span and decrease monotony. Color can be used to change the mood as it can enhance the recollection performance and student’s view and can result in achieving a favorable reaction to education. Color can be used to highlight a specific aspect or exercise to direct the attention of students.
As you know, too much of anything can be harmful. The same applies to using too much color. It can over-excite rather than motivate. Balancing color is very important so that you don’t have too many flashy colors or too many liberal colors. Make use of colors like red, orange, and yellow if your main aim is to direct a student’s attention, as those colors are considered mellow. They will boost studying, concentration, attentiveness, and responsiveness. Serene colors include blue and green which are believed to boost focus, thinking broadly as well as hold discussions.
Color & Special Learning Needs
Color affects college student’s attitudes and performance in different ways, especially those that react to color or have difficulties with their sight. People who have ASD (Autism Spectrum Disorder) may find the color and shapes really nerve-wracking. Performance can be influenced depending on which color was chosen to dominate the environment. It is important to set up an environment that is warm and does not have too much excitement. Since autism can usually be impacted by high responsiveness to the physical excitement of light, noise, and hue, it is crucial to build the right hue surrounding for a person with ASD.
When a student is partially sighted, you can help them differentiate between areas by using color. They will then be able to see the dimensions or calculate the space between things or areas.
Although surveys are indecisive when it comes to color, one thing we can reach an agreement on is color is very specific. What might excite one person can give the opposite reaction to another person. This is because it is influenced by one’s previous experiences and social variances.
There is a close association between color and moods. We have seen the way it can affect overall performance and how it can help special needs students, how it can boost attentiveness in class, and also help students suffering from autism. So now that you are a little about color and moods, next time you step into class, choose the right color and achieve your goals!