Using Color Psychology to Attract your Target Markets

To create a company that is successful, you must identify your target markets, or the individuals or companies you might be planning to offer your services or products to; it’s thus essential that you simply comprehend and identify the colors that may bring your particular market.

Color has also become international, with many companies now being world-wide.

Understand the market talk and you’re looking to bring the color language that they can respond to.

  • Before executing a big and expensive promotion then examine your color selections on a tiny sample of your market.
  • Compare several color choices, get comments after which select the colors which give the best response to you.
  • Color psychology isn’t a precise science and there are not any wrong or right colors, only colors that might get a much better answer than many others out of your intended market.
  • Recognize that there’s a psychological element to every color as well as a physiological along with the subjective significance attached by every person.
  • Listed below are typical generalizations that will help you understand your intended audience, but remember, there are exceptions to the rules!

Sex Established Color Preferences

Blue is a color that is usually favored by the majority of individuals, separate of which culture, age, nation, socioeconomic class, or sex they may be from, so it’s the safest color to work with in all of your target markets, although not consistently the most effective color to use.

Favor the color orange to yellowish, and blue to crimson.
Infant lads traditionally are usually dressed in blue. For infant sons, pink was used in Belgium prior to the late 1970’s – now blue is more generally used.


Favor the color yellow to orange, and red to blue.
Infant girls traditionally are usually dressed in pink. In Belgium, for infant girls, blue was used prior to the late 1970’s – now it’s more common to make use of pink.
Tend to really have a more extensive selection of color preferences to men and tend to be more open to trying new shades.

Both Sex’s:

Blue, turquoise, silver, red, yellow, black, white, grey and green are colors which can be the most appropriate to be used to both females and men.
Purples and pinks are actually getting more satisfactory to males, with purple everyday tops usually found on guys and light pink company tops.

Age Established Color Settings


Shout more in a room that is yellow.
React finest to contrast visuals that are high.

Pre-adolescent Children:

Favor more vibrant secondary and primary colors – orange, yellow, blue, red, green and purple.
Additionally favor solid blocks of colors rather than patterns.


  • More available to experimenting with shades that are more advanced and elaborate because of the exposure to computer graphics applications like Photoshop.
  • More affected by ethnic influences as a result of greater accessibility and multiculturalism to world markets throughout the World Wide Web.
  • Many younger adolescent girls adore changing hues of pink and purple.

Just like teens.


  • Favor more low-key colors.
  • Are open to experimenting with color, tending to stick by making use of their favorites.
  • Unless it’s a light butter yellow, yellow is the least favorite shade of the target market.
  • Taste for clear colors like fresh blues, greens, pinks.
  • Are usually more comfortable with all the relaxing shades of blue, purple, pink and green, than the vibrant, exciting colors of crimson, orange and yellow, even though some will pick dull blue established reds and pale yellow.
  • Many females frequently select colors in the purple variety, changing from deep purple and violet, to lavender and mauve, and plum shades, as they grow old.

Corporate Color Preferences

Course Differences

More wealthy individuals often favor the innovative colors and more elaborate – tertiary colors, and hues and tints of secondary and primary colors.

Instruction Established Color Preferences

  • Studies have shown the more well-informed individuals really are, the more complex their color selections appear to be.
  • Educated individuals react nicely to the ones given names that are uncommon and tertiary colors.
    Climate Established Color Preferences

Individuals often favor colors that duplicate the shades relating to their own climate.
Folks from tropical climates that are warm respond best to bright, warm colors, while individuals from colder climates often favor cooler and much more low-key colors.

In the Scandinavian states, vibrant and fresh blues, whites and yellows are not unpopular.
In Switzerland, more complex colors grey and dark blue, like dark reds and burgundies are not unusual.

In South America vibrant pinks, oranges, yellows and the warm reds are popular.
Australian Aborigines react nicely to the earthy reds, greens, blues and oranges which are noticed in the outback areas of Australia.

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