Archives for Marketing

Color Psychology in Marketing

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Humans are very visual by nature, which means we respond intensely to color. While there are exceptions in persons with color blindness or other vision issues, at least 80 percent of the population would characterize themselves as visual. The remaining five to twenty percent experience the world with a more kinesthetic or auditory nature, but ...

Tips for Choosing the Best Color Backdrops in Product Photography

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More and more people are becoming online retailers in one way or another. From selling unused household items online to hand-made crafts to having a full-fledged online store, selling products to a global audience is easier than ever before via the Internet and worldwide web.Unfortunately, this trend has also led to more bad product photography ...

Using Color Psychology to Attract your Target Markets

To create a company that is successful, you must identify your target markets, or the individuals or companies you might be planning to offer your services or products to; it's thus essential that you simply comprehend and identify the colors that may bring your particular market.Color has also become international, with many companies now being ...