Black Color Psychology and Meaning

  • Associated with power, elegance, formality, death, evil, and mystery.
  • A mysterious color associated with fear and the unknown (black holes).
  • Usually has a negative connotation (blacklist, black humor, ‘black death’).
  • Denotes strength and authority; it is considered to be a very formal, elegant, and    prestigious color.
  • The symbol of grief.

Black is a color that has many different connotations. It can be seen as threatening or as mournful, but, like all colors it has positive and negative aspects.

black color psychology and meaning


The first association black has is with mystery, the unknown and the hidden. Black is a color linked to secret knowledge and even has a lot of association with magic or esoteric ideas. On a more practical scale, black is the color that hides. It can be used to hide feelings, to separate oneself from the world, even to hide weight, as it is a slimming color.


Black is linked to power. It’s an intimidating color that shows that the person wearing is setting themselves apart from others. It’s a color that indicates strength and discipline. Black doesn’t usually express many emotions, rather, it conceals them, giving the person in black an air of superiority.



This is a color that is considered to be quite elegant and simple at the same time. A black outfit  can be seen as more fancy than a colorful one. It’s a color used for special occasions.


Black is certainly a color linked with evil. It is often used to show that someone is the villain in shows and films, and it is the stereotypical color that people who are lonely or antisocial wear.


In the Western culture, black is the color related to death and mourning. Black is seen as a grim color that reflects the severity of a loss and the pain people are feeling. It’s a very serious color that expresses grief.

Positive and Negative Aspects of Black

Black is a color to be used with caution, as it’s positive aspects often are closely linked to it’s negative aspects. Black suggests power, elegance and style, but also intimidation, aloofness and limited emotion. It is a color often linked with the idea of evil. Black is related to mystery and concealment. It is also a serious color traditionally used to show one’s grief.

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