Periwinkle is a gentle color named after the lesser periwinkle herb. It is in the indigo family and is a shade somewhere between blue and violet. To the naked eye, it appears pale blue with hints of lavender throughout. The hex triplet code for periwinkle is #CCCCFF.



RGB: (204,204,255)

CMYK: (20,20,0,0)

Brief history of color periwinkle..

As mentioned before, periwinkle is named after a delicate flowering plant. The name is derived from the flower’s former name, pervinca, which was used by the Romans. Periwinkle plants have small, star-shaped blooms in hues ranging from white to purple. In old English churches, lavender-hued periwinkles were used to symbolize the Virgin Mary. The word “periwinkle” was finally used to describe a specific color in 1922.


Psychology and Meaning of Periwinkle

Periwinkle is a color that exudes serenity and calmness, with its tranquil blue and subtle hint of dreamy purple. It embodies the peace of blue and the spiritual potential of violet.

– It represents serenity, calmness, and a state of peaceful introspection.
– It may inspire creativity due to its unusual tint that requires a second glance.
– The color is often associated with femininity and nostalgia, evoking feelings of innocence and childhood.

Uses in Business and Marketing

In the world of business and marketing, periwinkle is a choice that communicates innovation, freshness, and uniqueness.

– It is often found in industries that promote relaxation and creativity such as wellness, beauty, and art supplies.
– In marketing materials, periwinkle can be used to appeal to a target audience that values tranquility, beauty, and imagination.
– Companies that wish to convey a sense of nostalgia or whimsy might also make use of this color.

Uses in Fashion and Decoration

In the domains of fashion and interior decoration, periwinkle is valued for its gentle charm and versatility.

– In fashion, periwinkle adds a delicate, feminine touch to clothing and accessories.
– For interior decoration, it imparts a calm, serene ambiance, making it an excellent choice for bedrooms, bathrooms, and creative spaces.

Color in Art and Design

Periwinkle holds a special place in art and design, often used to depict tranquility, magic, and the ethereal.

– Artists use it to create a dreamy, fantastical mood in their work.
– Designers incorporate it into graphics, textiles, and products to add a hint of calm creativity.

Color in Nature

The color periwinkle graces many elements in nature, enhancing its soothing and magical connotations.

– It’s seen in the evening sky, certain gemstones, and, of course, periwinkle flowers.
– The color adds a touch of ethereal beauty to any natural scenery.

In conclusion, periwinkle, with its soothing blend of blue and violet, holds a unique position in the color spectrum. Its calmness, imaginative inspiration, and touch of whimsy are felt in various fields, from business and marketing to art and design. Whether it’s fostering creativity, adding a nostalgic touch, or conveying tranquility, periwinkle’s presence is always a gentle reminder of life’s softer, dreamier side.

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