Hex: #A020F0

And so we arrive at our first secondary color. A beautiful mixture of red and blue, purple sits exactly halfway between the two on the color wheel, though varying each amount can result in new shades.  

The word for purple is an entry in a long linguistic chain of variation, from the Old English purpul, the Latin purpura, and the Greek πορφύρα or porphura. The last describes a purple dye manufactured in the classical era in Tyre. This era, spanning from eighth century BC to sixth century AD, prized this purple dye for its persistence, as it became brighter with exposure to sunlight and weathering rather than fading as many colors did. It’s even been suggested that Phoenicia itself means “land of purple!”

True to its red parent color, purple is often associated with luxury and power. However, as opposed to red’s tendency to reflect the material facets of power and ambition, purple errs towards royalty and nobility. The blue tones bring in a sense of relaxation and stability, which alongside the energy of red synthesizes to create a feeling of wisdom and good sense.

In a similar vein, purple has a long-standing association with dignity. Just as history depicts the most influential royals wearing purple robes, so too has it been used for public officials, honored military veterans, so on and so forth. Purple represents independence and grace, and as such should be used accordingly.

Purple is also commonly associated with mysticism and magic. This color can be used to impart a sense of the unknown, of curiosity and mystery. Similarly, purple often inspires creativity. Having purple near you can spark new ideas, as well as the passion and fulfillment that may call out for them about in the first place. 

In another physiological sense, purple has a calming effect on the mind and body. While it is often uplifting and inspiring, the blue undertones also ensure a soothing effect is felt, lowering blood pressure and heart rate. 

As with all colors, the meaning of purple fluctuates with its shade. Lighter shades of purple shift towards feminine or romantic energies, likely due to their red underpinnings becoming more prominent. As such, they also convey dreamlike feelings of nostalgia. Brighter, richer purple is associated with nobility and status. Darker shades, however, can represent sadness and frustration, especially when blue begins to overtake the red.

👋 Please read

Hello, this is Hailey! 👩

I recently published an ebook about, you guessed it right, the psychology of colors. I believe the content of my ebook will evoke further interest in color psychology. This ebook will pay my website hosting and domain name costs.

Moreover, it costs less than a cup of Pumpkin Spice Late, $5 only. You can preview the ebook and get your PDF copy by clicking the button below.


Download The Fundamentals of Color Psychology

Thank you 🙏

10 comments
  1. Nicely written and well-worded.
    I’ve consulted many pages on this site and have found them all to be particularly accurate almost every time. Something to focus your life changes on when you’ve been living the life others had chosen for you. Time to get on with the business of being who you are. Or me. Thanks for all the effort and research you’ve put into these pages. Have a great day, and thanks again.

  2. Can you remove “introversion” from the list of negative traits? Being an introvert is definitely not a bad thing.

  3. Sorry…NOT SORRY and dark purple is not all to do with what you said I love Royal Purple the most and I’m hardly ever sad or bring sadness to anyone else on the contrary I’m the exact opposite nice try though

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like