Blue is the most universally favored color out of them all and we can see why. Blue is unique and versatile, plus each shade of blue can mean a different thing. Blue is known to be linked with creativity, sky blue is linked to calming and helping a person relax, and dark blue is associated with intelligence and lack of emotion.

When you look at a few words that is associated with blue, you come up with words like trust, dependability, serenity, intelligence, confidence, aloofness, and unappetizing. Let’s break these words down a little more and investigate them.

Trust and Dependability

This two can go hand in hand. When you look at branding and marketing campaigns, companies lean towards using blue because of the psychology traits it has. The colors give the customer a feel of loyalty, which leads them to trust and depend on these companies. Looking at some popular companies, think of Ford, Dell, JetBlue, and Facebook, they all use blue in some degree to represent themselves.

blue color psychology

Serenity

Blue is a color that suggests peace. The color of the calm sea and clear sky are both blue which helps promote inner serenity, calm, and clarity. Blue can also slow your heart rate and breathing, making it the perfect color to choose when mediating and relaxing.

Intelligence

Intelligence has always been linked to the color blue. It has been proven that different shades of blue can improve concentration, stimulate thinking, and provide mental clarity. It also improves productive, making it a great color to surround yourself with when studying and working. Blue has a weird way of both relaxing a person and stimulating them at the same time as well.

blue color psychology meaning

Confidence

Blue is linked with confidence and unlike the color red, which shows aggressive dominance, blue shows a calm authority instead. It can inspire trust and is non-threatening when a person is wearing. The color also helps show persistence.

Aloofness

Blue tends to be known as a not very emotional color. It can be described as aloof or snobbish and just like being associated with intelligence, it can be associated with being cold and rational to a point of showing little emotion.

Unappetizing

When you look at food there tends to be little to no blue in them and that is because blue can be linked to an unappetizing feel. The color is known to suppress appetite and some diets suggest eating food on a blue plate since it will cause a person to eat less.

The positive aspects of the color blue is the calming and safeness it brings. It is a great color to surround yourself with since it helps lower hearts, improves mental clarity, and helps inspire creativity. If you need a boost, blue can help instill confidence and trust, making it a color popular among brands.

The negative aspects of blue is the fact that it causes food to be unappetizing and it is linked with snobbish behavior and it can suggest aloofness and lack of emotion.