The color blue is one of the most universally-appealing colors on the spectrum. It is a versatile color that, in its various shades, can indicate a wide range of emotions or feelings. Many people find blue to be a calming or soothing color, some feel that it inspires creativity, others feel that it helps to indicate trust – it is amazing how much can be “said” with just a humble color. Blue is also often associated with intelligence, calmness, coolness, and even aloofness or a lack of emotional response. This widely varied interpretation of a simple color just goes to show the psychological power that color has on our minds and life.

When asked what comes to mind when they see the color blue, many people report that they associate the color with words like ‘trust’, ‘dependability’, and much more. Let’s take a look at the amazing color blue and its associations in a little more detail.

Asked what words people most often associate with the color blue, people respond commonly with the following:

  • Trust
  • Dependability
  • Calmness
  • Intelligence
  • Confidence/Aptitude
  • Coolness
  • Unappetizing

Let’s take a closer look at each of these in turn.

Trust and Dependability

For a long time, many have associated the color blue with trust, respect, dependability, and the like. Just think of all the important jobs where blue is a commonly-used color. Police and security often use the color blue. Many corporations, having learned from research into color psychology, understand this association, and thus have chosen blue as the color for their logo. Facebook, Ford, Dell, and many more companies use blue in their logos for this very reason.


Just think of the most tranquil scene you can visualize. Chances are, you see some sort of body of water – blue. The color blue has long been associated with calmness and tranquility. There has been a wide range of studies that show the calming power of the color blue. Research also indicates that the color blue may help lower heart rate and even slow down metabolism, which will lead to greater feelings of calm, peace, and serenity. Many meditation studios take advantage of this fact and use the color blue to increase the effects of the practice.


Blue has long been associated with both emotional and general intelligence. Much research indicates that the color blue can help enhance communication and understanding. Blue can also help concentration, improve the ability to study and retain what is learned, and can enhance mental clarity. There is research that indicates that working in a blue room can make you more productive and have an easier time concentrating. It seems that blue can stimulate the mind, while also relaxing the body.


Blue is also linked with confidence without aggression. Unlike the color red, which is closely associated with power and aggression, blue gives off a feeling of authority, but calmly and confidently. Blue doesn’t indicate bluster, anger, or a short temper like the color red, but it still has an authoritative feel.


The color blue, as noted above, often leads to feelings of calm and tranquility, but it can also have the effect of coolness or even aloofness. This isn’t hard to understand when you simply think about water. Yes, it can be calming, refreshing, and serene, but it can also be hauntingly cold and even dangerous. Lighter colors of blue are most often associated with coolness or aloofness and for some, it can give off a feeling of emotional bluntness.


Blue is one of the more unappetizing colors. Outside of candy and blueberries, there isn’t much food – especially that found in nature – that is pure blue. This is why most people who run businesses that sell food will stay away from the color blue. Our minds just don’t associate it with good things to eat.

Personality Traits of Blue

In Summary

The color blue is a versatile and highly-varied color that enhances mood and can evoke a range of different emotions. It makes people feel safe and secure and can give the impression of a calming authority. It can provide a calming and soothing feeling that will provide peace of mind and reduce stress. Blue is often associated with intelligence because research has shown that this color helps to stimulate thought, enhance concentration, and make it easier to pursue academic or mentally-strenuous endeavors. Blue often gives a feeling of trust and honesty and is, for that reason, used in many industries in their uniforms or logos to take advantage of this unique response to this color.

It should be noted that not all associations with the color blue are necessarily positive. Some shades of blue evoke feelings of coolness, aloofness, or even emotional bluntness that can give people the feeling that someone isn’t a warm and caring person. It can also be a poor color choice for certain areas of business, such as the food industry. This versatile color in its myriad of shades can enhance several positive feelings and can even lead to a more productive work or home environment as well.