Blue Color Psychology and Meaning

Blue is one of the most popular colors. Applying the psychology of color, it’s possible to learn more about the different associations blue has and how we perceive it.

Serenity

Blue is a color that suggests peace. It’s the color of the calm sea and the clear sky, both of which are linked to inner serenity, calm and clarity. Blue was also shown to slow heart rate and breathing, so it can be a good color to aid in meditation or relaxation.

Intelligence

Blue is associated with intelligence. It has been proven that different shades of blue can improve concentration, stimulate thinking and provide mental clarity. It also improves productivity. This is a good color for study and work, as it offers relaxation and stimulation at the same time.

blue color psychology

Confidence

Blue is a color that is linked with confidence. Unlike red, which shows aggressive dominance, blue is related to a calm authority. Blue inspires trust, it is non-threatening and shows persistence.

Aloofness

Another characteristic of blue is that it is not a very emotional color. It can be described as aloof or snobbish. Just as it is associated with intelligence, it can be associated with being cold and rational to a point of showing little emotion.

Unappetizing

There are few natural foods that have the color blue in it. This makes blue a color that can suppress appetite. Some diets suggests eating food of a blue plate as it will make the person eat less.

blue color psychology meaning

[inads]

blue color psychology 3

blue color meaning 4

Variations of Blue

Light blue is the color most linked to creativity. Sky blue is the most calming shade of blue that helps a person relax. Sky blue is also a color that inspires safety and serenity. Dark blue is the shade that is associated with intelligence and lack of emotion.

Positive and Negative Aspects of Blue

Blue is an almost universally liked color. It’s positive aspects are that it is a calming and safe color. It can lower the heart rate, improve mental clarity and inspire creativity. It also instills confidence and trust. The negative aspects are that it is unappetizing, occasionally snobbish and may suggests aloofness and lack of emotion.

Comments (30)

  • I consider myself to be a blue, but romance is something I do not have in me. So am I still a blue? And for those wondering, lack of romance has been and will be quite convenient for me, due to constant hard work (filming, teaching, researching, editing, philosophy, and a make-the-world-a-better-place project). On a side note, the psychology of colors is quite interesting to me, and I hope to incorporate it into more of my work.

  • Hey Color Psychology,

    I loved this read. Really good information. I’d like to see more sources and more about the author. Would you be ok with us linking to this article?

  • Hello. I am in 9th grade. I have been researching about color psychology for 2 years. There is this one thing that I am deeply curious about, that I cannot find the answer to.

    When I went around information (your site as well), I found many saying that the color blue showed emotions of peace and trust, and I agree with it since blue is the color a lot of insurance and bank companies use.

    However, when I surveyed 60 people from my school, almost all of them answered that when they see blue, it reminds them sadness and restless. They also said green gives them the feeling of safety and trust.

    Could you tell me why there is a huge difference as written above between professional researches and individual ideas?

    I need to make a report to submit for school.

    Thank you!

    • Hi Mona,

      I think the main factor is context. In terms of logos and brand identities, blue reflects a cool professionalism. However, if it is just on its own or used as the main color in a painting or larger work of art, that “sedating” effect can be amplified and it can cause a more serene, solemn or in some cases sad feeling. In fact, the word “blue” is sometimes used as a synonym for sad.

      The saturation level of color plays a role, too. Bright blue or a pleasant sky blue tend to have a more cheerful effect, while a muted or grayish-blue can be more sedating and introspective.

      Hope this helps!

  • Thanks for the article on blue, which is one of my favorite colors. I noticed that a lot of companies in the pharmaceutical and medical industry use blue, green, and white. I’m guessing this is because they all have such a strong connotation with being related to healthcare in someway. However, I’d be interested to know if there are any clinical tests that show how people positively respond to these different colors.

    • Hi Blissful,

      Yes, numerous studies have been done about human color responses. One marketing study found that color helps to improve brand recognition by up to 80 percent. Studies about the color blue have linked it with creativity and tranquility. Researchers believe this is due to the associations of blue with the sky, the sea and relaxing feelings. Blue is also perceived as “competent,” which would be valuable to a healthcare company’s image.

      Also, numerous studies have shown people experience green as calming and connected with nature, health, sustainability and durability, while white is associated with freshness, cleanliness and hope. It’s no wonder that these colors are so often used in healthcare industry marketing.

  • I am blue and I love it.

  • Nice one

    this creates a mental picture of my being…can’t disown any.

    Going for a BLUE cake on my birthday.

  • I’m seeking for an answer why do blue keeps on bothering me,maybe now I know

  • A study says that with blue rooms you have better sleep quality. But which blue? Sky blue? Navy blue? Royal blue? Or any blue?

    Thanks

  • WELL IM ALWAYS BLUE SINCE I WAS A KID BUT I SEE MYSELF 3 OR FOUR DIFFERENT COLORS CAN I BE VARIETY OF COLORS AND OF COURSE DO YOU BELIEVE IN GOD. ALSO I AGREE WITH A LOT OF THE MEANING BUT I HAVE ANGER AND IM VERY PROTECTIVE OF MY LOVED ONES IF THATS FRIENDS FAMILY EXT. AND IM NOT AFRAID TO GIVE UP MY LIFE TO SAVE OTHERS OR DO ALL PEOPLE HAVE THAT TRAIT. QUESTION I TEND TO GET ENERGY OR BOOST OF ENERGY THROUGH THE DAYS BUT EVEN AT WORK WHEN PEOPLE GET TIRED I GET MORE ENERGY NOT ALL THE TIME BUT WHEN I NEED IT I SOMETIMES CAN GET IT LIKE IM SUMMONS THIS ENERGY OR CALLING IT OR AWAKENING IT

  • its fucking true i think some one placed a camera behind me lol

  • Very eye opening.

    I see why, it explains and gives me clear understanding of who “I” am

    blue.

  • I have read that only 7% of receptors in our eyes are blue sensitive which are S Cones and other L and M cones are Red and Green sensitive.

    The question is if our eyes are only 7% sensitive to blue how do we see every blue so loud and clear. Why don’t we miss any?

    Does this practically make all humans dichromatic?

  • NICE INFORMATION

  • I’m blue da ba de da be di da ba de da ba di
    I’m blue da be de da ba di da ba de da ba di da ba di da ba di

  • Thanks it’s very usefull for me to know my friend personality so i want to say thanks for the good information

    Sorry if my english is not so good
    Couse i from indonesia(14 years old)

  • if you is bloo meens you is not good boy it mean mom gaey

  • I never know why am so different, till i read about blue

  • Blue makes you soft in the mind and submissive. Easy to persuade or influence judgment.

  • Based on what research is this information coming from?

  • I love blue and always have. This definition sums me up almost completely except for the social aspect and having close friends. Besides my lover/husband/best friend, I need my good friends and love to socialize a few times a month. Otherwise blue is me!!!!!

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>