Blue is one of the three primary colors. It sits between violet and green on the color wheel. Popular shades of blue are royal blue, pastel blue, dark blue, midnight blue. The hex code for color blue is #0000FF.
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The history of color blue
According to some evidence, humans started developing blue colorants 5,000 years ago. The semi-precious stone Lapis Lazuli, a deep-blue metamorphic rock, was highly prized among the Egyptians.
During the Renaissance, this bright blue mineral was often combined with other ingredients, which led to development of the pigment Ultramarine, the most expensive of all pigments. Afterwards, blue dyes were spread throughout the world.
In the 19th century, organic dyes were replaced by synthetic blue dyes. Soon after, dark blue was used for military uniforms, and in the 20th century, it was one of the most popular colors for business suits.
The psychology of color blue
Color blue is non-confrontational; it promotes peace and tranquility. Some of the descriptions for color blue include calmness and serenity.
Blue is often described as peaceful, tranquil, and even orderly. This may be due to our perception of oceans as blue. For some people, blue can appear as a mentally soothing color.
Surveys show that blue is the least appetizing color as well, which explains why some weight loss plans suggest eating food of a blue plate. It is found that blue lowers blood pressure, thus, slows down heart rate, because of which a body becomes relaxed.
Due to the combination of calming and mentally stimulating effects, color blue can even increase productivity. Being associated with trust and dependability, blue has been chosen for a color that will be used by law enforcement officers around the world. The idea behind blue uniforms is that blue should represent authoritative, but calm and confident figure, just like the color itself.
The blue personality type
People who favor color blue are confident, loyal, calm. They don’t like attention, they prefer to blend in with the crowd. Usually, people who love this color are introverts. They can spend a lot of time analyzing their own thoughts and emotions.
They do the same with others, which makes them good listeners and great friends. They prefer strong, deep relationships, compared to superficial ones. Even though, they are at risk of becoming emotionally dependent. They sometimes have a hard time letting go of the past. Ruminating on mistakes often drains their energy.
They avoid conflicts, and for them, one of the most important things in a relationship is the ability to communicate in an open and honest manner. Blues are a great choice for someone who likes romantic and nurturing partners.
People with the blue personality are often affectionate, sensitive and warm. Besides that, their partners never lack support and encouragement. It seems that, sometimes, blues’ life purpose is linked with their ability to contribute to other people’s well-being.
Negative characteristics of color blue
Blue can sometimes appear icy, cold, unfriendly. The expression ’feeling blue’ refers to its ability to evoke feelings of sadness and depression.
People who choose color blue over other colors tend to be too cautious, anxious, and they are reluctant to give up control. When overwhelmed, they act out or become indifferent, which is why others sometimes find them too cold-hearted. Their predictability often makes them monotonous or even boring. They lack a sense of adventure and spontaneity.
Color blue in business
Blue is the color of trust. It suggests loyalty and integrity, which is why it is a great choice for businesses that want to project dependability, security, and peacefulness. Different hues of blue in branding and advertising can help manifest all the positive aspects of the color.
Since blue is associated with trustworthiness and dependability, offices that are painted in this color can improve business partnerships. Blue also stands for calmness, responsibility, relaxation, thus, it can increase motivation in the workplace, but also create a relaxing and comfortable atmosphere.
Blue is favored by both men and women, which is another good reason to use it for the business.
Color blue in web design
Blue is currently considered one of the most demanding colors for web designers. Because of its common use, it has become too ordinary over time.
Some of the most popular websites, such as Facebook, Twitter, Foursquare, in the world have been using blue color schemes. However, they did it for a reason. Blue websites appear cool, transparent, clean, modern. They give the appearance of power, but also safety.
Combining blue with different shades of grey can make a website look high-tech and sleek. Lighter shades of blue are mostly used for websites that are about health and wellness, travel, relaxation. Patriotic organizations, legal firms, sports team usually use darker shades.
Color blue in marketing
Blue is frequently used for social media logos. One reason for that is that blue represents intelligence, communication and trust. In fact, out of all the colors on the color wheel, blue is by far the most trustworthy one. That is one of the main reasons why blue is a popular choice in marketing.
Besides that, studies have shown that people are 15 percent more likely to go to stores that are painted in the hue such as blue, rather than a warm color. Blue is non-invasive and suggests loyalty and reliability.
It is also one of the rare colors that is favored by people of all ages. While it can suggest professionalism and authority in one moment, in the other, it inspires friendliness and security.
Information about Blue / #0000FF
In a RGB color space (made from three colored lights for red, green, and blue), hex #0000FF is made of 0% red, 0% green and 100% blue. In a CMYK color space (also known as process color, or four color, and used in color printing), hex #0000FF is made of 100% cyan, 100% magenta, 0% yellow and 0% black. Blue has a hue angle of 240 degrees, a saturation of 100% and a lightness of 50%.
The hexadecimal color #0000FF has RGB values of R: 0, G: 0, B: 100 and CMYK values of C: 1, M: 1, Y: 0, K:0.
|0, 0, 255|
|rgb(0, 0, 255)|
|0, 0, 100|
|rgb(0%, 0%, 100%)|
|100, 100, 0, 0|
|240°, 100, 50|
|hsl(240°, 100%, 50%)|
|HSV (OR HSB)|
|240°, 100, 100|
|32.297, 79.188, -107.86|
|18.044, 7.218, 95.03|
|0.15, 0.06, 7.218|
|32.297, 133.808, 306.285|
|32.297, -9.405, -130.342|
|26.865, 75.488, -199.778|
|00000000, 00000000, 11111111|