Yellow is a primary color. It sits between orange and green on the color wheel. Being associated with the sun, it stands for optimism, joy, enlightenment, but also for duplicity, cowardice, betrayal. Colors that relate to yellow are yellow-green and orange. The hex code for yellow is #FFFF00.
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The history of color yellow
Yellow was one of the first colors used in art due to the wide availability of yellow ochre pigment. Ancient Egyptians painted their gods in yellow so that it would resemble gold. From the 14th century onward, yellow has become the color of envy, jealousy, treason, the color that cannot be trusted. Once the color of the sun and gold, yellow became one of the least popular shades. Its dubious reputation has endured until today; compared to other colors, yellow often stands as a symbol of negative personality traits.
The psychology of color yellow
Yellow is associated with the intellect, logic; it has the ability to improve analytical thinking. It is also linked with cheerfulness, happiness, optimism. It inspires hope, enthusiasm. Yellow fosters positive way of thinking, as well as a thirst for knowledge. Its creativeness focuses on mental aspects, it inspires new ways of thinking and acting. As a practical color, it directs our thoughts to finding solutions to problems, rather than encouraging daydreaming about ideal life.
It also helps with fast decision making, especially in stressful situations, when a mind is clouded with thoughts. As a non-emotional color, yellow ignores emotions in complex situations, organizes thoughts, and quickly chooses between multiple options. Yellow also promotes energy, optimism, confidence, fun. The brain releases more serotonin when a person is surrounded by the color yellow, which is why this color stands as a symbol of happiness and positivity.
The yellow personality type
People who favor color yellow are confident, optimistic, cheerful. They are good communicators and they make friends easily. Even though, they prefer a small circle of close friends, rather than being involved in large social gatherings. Yellows are known as perfectionists. They have high expectations form themselves and from others. When those expectations are not met, yellows can become very critical and judgmental. Due to their short temper, they can be harsh on themselves and people around them. Their impulsiveness influences their money spending as well. They make money fast, but they spend it even faster. They find it hard to resist emotional urges to impulsively spend their money on things they don’t really need. They are loved by others because of their great sense of humor and overall fun personality.
Yellow personality type is also characterized by a high degree of independance; they rely on themselves for emotional stability. Even when emotionally overwhelmed, yellows tend to nurse hurt feelings privately. That might be the reason why they are also found to be anxious. They take on too much and never ask for help, even when things go sideways. Yellows don’t mind being alone and they sometimes even prefer being single. Same as with friends, they pick partners carefully, and in the meantime, they enjoy their own company.
Negative characteristics of color yellow
Despite its associations with optimism and happiness, yellow carries a number of negative connotations. It stands for cowardice, deceitfulness, impulsiveness, egoism. High levels of exposure to yellow can also lead to aggression and irritability. Yellow personality types can often be too judgmental, spiteful, and have a lack of empathy. It is even found that babies cry more in yellow painted rooms, as well as that people tend to get angry when around this color for too long. Yellow personality types have been associated with choleric temperament in a way that they are often described as violent, vengeful, and short-tempered.
Color yellow in business
Yellow color stimulates mental activity. For example, it is found that people have a better chance of remembering something that is written on a yellow background, as opposed to a white one. However, yellow is also the shade that is most stressful on the eye, given the high amount of light that is reflected off of it. In a business context, yellow can be too distracting and can cause the inability to focus. Brighter shades of yellow can also lead to irritation and frustration. Using just the right amount of yellow can create a positive and warm atmosphere and it can help a business become associated with optimism and positive outcomes.
Color yellow in branding and marketing
Yellow is considered a warm color, which means that it can make people more emotional than some cool shades. At the same time, it is an attention grabbing color. In fact, yellow is the most noticeable color of all. Its visibility, along with the ability to provoke cheerfulness, warmth, fun, makes it a good color for branding and marketing. It is especially recommended for use by companies that offer pleasurable and accessible products and services. However, not using too much of yellow is important in order to make the target audience feel accepted, but not overwhelmed.
Information about Yellow / #FFFF00
In a RGB color space (made from three colored lights for red, green, and blue), hex #FFFF00 is made of 100% red, 100% green and 0% blue. In a CMYK color space (also known as process color, or four color, and used in color printing), hex #FFFF00 is made of 0% cyan, 0% magenta, 100% yellow and 0% black. Yellow has a hue angle of 60 degrees, a saturation of 100% and a lightness of 50%.
The hexadecimal color #FFFF00 has RGB values of R: 100, G: 100, B: 0 and CMYK values of C: 0, M: 0, Y: 1, K:0.
|255, 255, 0|
|rgb(255, 255, 0)|
|100, 100, 0|
|rgb(100%, 100%, 0%)|
|0, 0, 100, 0|
|60°, 100, 50|
|hsl(60°, 100%, 50%)|
|HSV (OR HSB)|
|60°, 100, 100|
|97.139, -21.554, 94.478|
|77.003, 92.783, 13.853|
|0.419, 0.505, 92.783|
|97.139, 96.905, 102.851|
|97.139, 7.706, 106.787|
|96.324, -21.054, 55.72|
|11111111, 11111111, 00000000|