- Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
- Enhances human metabolism, increases respiration rate, and raises blood pressure.
- It attracts attention more than any other color, at times signifying danger.
The psychology of color has found that we perceive colors differently as each has its own unique message. The color red is one of the basic colors, and it is one that immediately draws our attention. Here are some of the associations that red has.
Energy and Aggression
It is the color associated with energy and aggression. Red has an effect on our physiological state, since it increases heart rate and makes us breathe faster. Red is very noticeable, so an overuse can be irritating or provoke aggression. A red accent on a neutral background can help draw attention to a single element.
It has been found that athletes wearing a red kit in combat sports had a bigger chance of winning than those who wore a blue kit. Red makes the person feel more aggressive and more powerful, boosting testosterone, but it also changes the perception others have.
Red is also the color linked to sexuality and desire. People wearing red are consistently rated as more attractive by others. For example, waitresses in red usually get higher tips than those wearing a differently colored uniform.
Considering that it draws attention, it’s easy to see why it’s so often used in warning signs. Red has to do with the body’s fight-or-flight response, so too much red leaves the person feeling not just alert, but also stressed out.
Life and Love
Symbolically, red can be linked to life and passion, as well as to bonds of romantic and familiar love. It’s often used in romantic presents, like Valentine’s Day, and to express love, for example, by giving red roses.
Variations of Red
Its variations include colors such as scarlet, crimson and others. The connotations of each variation may vary. Darker colors, like maroon or burgundy represent an action that is more restrained and sophisticated. Brighter shades, like scarlet, imply more energy and less dominance.
Positive and Negative Aspects of Red
In general, red has both positive and negative connotations. The positive aspects are that it represents love, activity, energy, attention and power. The negative aspects refer to aggression, dominance that instills fear, danger and stress. It’s a very basic and important color, but it’s one that needs to be used with moderation.