Archives for Business

The Psychology of Colors in Marketing and Branding

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For retailers and most outlets, marketing is an art of persuasion. Many different factors influence the buying decision of the shoppers who walk into your store. The most common influences are the subtle and the obvious visual cues around the outlet, from the order of arrangement and colors to presentation and placement of products. When ...

Tips for Choosing the Best Color Backdrops in Product Photography

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More and more people are becoming online retailers in one way or another. From selling unused household items online to hand-made crafts to having a full-fledged online store, selling products to a global audience is easier than ever before via the Internet and worldwide web.Unfortunately, this trend has also led to more bad product photography ...

How to Select the Ideal Colors for Your Business Logo

We humans are very responsive to visual input, and color is one of the main components of visual stimuli for most people. Colors convey meaning on the conscious as well as subconscious levels, and this can have a range of effects upon opinion and behavior. Because of this, business owners and graphic designers should be ...