Business Archive

22 Aug 2016

Color Psychology in Marketing

Humans are very visual by nature, which means we respond intensely to color. While there are exceptions in persons with color blindness or other vision issues, at least 80 percent of the population would characterize themselves as
25 Apr 2016

Tips for Choosing the Best Color Backdrops in Product Photography

More and more people are becoming online retailers in one way or another. From selling unused household items online to hand-made crafts to having a full-fledged online store, selling products to a global audience is easier than
2 Oct 2015

How to Select the Ideal Colors for Your Business Logo

We humans are very responsive to visual input, and color is one of the main components of visual stimuli for most people. Colors convey meaning on the conscious as well as subconscious levels, and this can have