Archives for Marketing

The Psychology of Colors in Marketing and Branding

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For retailers and most outlets, marketing is an art of persuasion. Many different factors influence the buying decision of the shoppers who walk into your store. The most common influences are the subtle and the obvious visual cues around the outlet, from the order of arrangement and colors to presentation and placement of products. When ...

Tips for Choosing the Best Color Backdrops in Product Photography

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More and more people are becoming online retailers in one way or another. From selling unused household items online to hand-made crafts to having a full-fledged online store, selling products to a global audience is easier than ever before via the Internet and worldwide web.Unfortunately, this trend has also led to more bad product photography ...

Using Color Psychology to Attract your Target Markets

To create a company that is successful, you must identify your target markets, or the individuals or companies you might be planning to offer your services or products to; it's thus essential that you simply comprehend and identify the colors that may bring your particular market.Color has also become international, with many companies now being ...