Colors make up our visual landscape and influence our lives in both overt and subtle ways. However, there is much that is mysterious and surprising about colors. For example: 1….
What Your Car Color Might Say About You
As with any aspect of life, your choice of color for the car you drive can give insights about your personality and preferences. Most Americans spend a lot of time…
What it Means to Be Color Blind
Color blindness is a vision deficiency in people that affects the way that color is perceived. It occurs when light-sensitive retinal cells don’t respond in the appropriate way to light…
Why Men and Women See Color Differently
There’s an old joke that when picking out colors for home décor, a woman may see differences between “fawn, ginger, cinnamon and chestnut,” while guys more or less just see…
The Psychology Behind Web Design Colors
There are many ways that colors can affect our mood, perception, and even our decisions. However, an average Internet user rarely pays attention to the influences of colors on their…
What’s in Style? Trending Colors in the USA from Past Decades to the Present
From the psychedelic 60’s to the vibrant, expressive years of the ’00 decade, color trends have always changed, and often changed radically. Below we have summarized the trending color themes…
How to Select the Ideal Colors for Your Business Logo
We humans are very responsive to visual input, and color is one of the main components of visual stimuli for most people. Colors convey meaning on the conscious as well…
Baby Nursery Color Schemes that are Trending Now
Decorating a baby’s room is part of the fun of anticipation and starting this next exciting chapter in life. The colors you choose will set the tone and atmosphere for…
How the Eyes and Brain Process Color
We take color and its perception for granted, but have you ever thought about how the processing of color takes place in the eyes and brain? It’s really pretty fascinating….
The Feng Shui of Color
Everyone has experienced the effects of color on their mood. Whether it was how wearing a red dress or shirt made you feel more confident or the invigorating effect of…